2 min read
Limits and fair use
The Consultad AI assistant is included in every plan, but usage is subject to limits that vary by tier and a fair use policy based on your managed ad spend.
Message limits by tier
Each plan includes a monthly allocation of AI chat messages:
- Free (trial) - limited messages during your 14-day trial period, enough to evaluate the assistant's capabilities.
- Standard - a generous monthly allowance scaled to your ad spend level.
- Enterprise - highest message limits with priority processing.
Exact limits are displayed in Settings > Usage within your dashboard.
Rate limiting
To ensure a smooth experience for all users, the assistant enforces per-user rate limits:
- A maximum number of messages per minute to prevent accidental flooding.
- A maximum number of messages per hour for sustained usage.
If you hit a rate limit, you will see a message indicating when you can send your next message. Rate limits reset automatically - no action is needed on your part.
Fair use policy
Consultad uses a fair use model tied to your managed ad spend. Your monthly message allowance is proportional to the ad spend managed through the platform. This means:
- Higher ad spend unlocks a larger chat allowance.
- The allowance adjusts each billing cycle based on actual spend.
- Unused messages do not roll over to the next month.
What happens when you reach the limit
When you reach your message limit:
- The assistant displays a notification explaining that you have reached your monthly allowance.
- You can still access your dashboard, reports, and all other platform features normally.
- Your limit resets at the start of the next billing cycle (calendar month).
If you consistently need more messages, upgrading to a higher tier or increasing your managed ad spend will increase your allowance.
No per-seat charges
Consultad does not charge per user or per seat. All users in your organization share the same message pool. You can invite as many team members as your plan allows without affecting your AI chat costs.