Blog
Insights on ads, AI, and automation.
How we think about scaling ad campaigns with AI - tactics, tools, and lessons learned.
How to Manage Meta, Google, and TikTok Ads from One Dashboard
Switching between three ad managers every morning isn't a workflow - it's a tax on your attention. Here's how to consolidate Meta, Google, and TikTok into a single view without losing granularity.
- meta ads
Meta Ads Agency Workflow: How to Cut Reporting Time by 80%
Client reporting is the hidden tax of running an agency. Most teams spend 6–10 hours per week on it. Here's a systematic approach to getting that number under two hours - without cutting corners on quality.
9 min - ai ads management
AI Campaign Management vs. Manual: What Actually Saves Time (And What Doesn't)
AI tools for ad management are genuinely useful in some areas and genuinely overhyped in others. Here's an honest breakdown of where automation saves time, where it doesn't, and what it means for how you structure your work.
9 min - google ads
How to Automate Google Ads Reporting for Clients (Without Losing the Story)
Google Ads reporting can be fully automated. The mechanics are straightforward. The harder part is making automated reports feel like they were written by someone who actually cares about the account - here's how to do both.
9 min - consultad
Consultad vs. Madgicx: Which Ad Management Tool Is Better for Agencies?
Madgicx has been around for years and built a loyal user base. Consultad takes a fundamentally different approach to ad management. Here's an honest comparison of what each tool is actually good at.
7 min - ROAS
Cross-Platform ROAS: How to Compare Meta, Google, and TikTok Fairly
Comparing ROAS across Meta, Google, and TikTok as if they were the same metric is one of the most common mistakes in performance marketing. Here's what you're actually measuring on each platform, and how to build a comparison that's actually useful.
8 min - freelance
Best Tools for Freelance Performance Marketers in 2026
The best stack for a freelance performance marketer in 2026 is smaller than you think. Most tools overpromise for solo operators. Here's what's actually worth paying for.
8 min - AI prompts
How to Brief AI on Your Ad Campaigns: A Prompt Guide for Media Buyers
AI tools for ad management are only as good as how you talk to them. Most media buyers underuse AI because they treat it like a search bar instead of a collaborator. Here's how to brief it properly.
9 min