Agency ad operations

Running ad accounts for one client is a skill. Running them for ten at once - without dropping balls or burning out - is a separate discipline. Agency ad operations is the system behind it: consistent account structure, a repeatable daily workflow, reporting clients trust, and pricing that values your work. This hub gathers how Consultad supports that and the articles that go deeper.

Structure and workflow scale, hours do not

The agencies that grow do not just work more hours - they standardise. Consistent naming, a fixed cadence for checking accounts, and a clear separation between clients let you add the eleventh account without the wheels coming off. Multi-client workspaces in Consultad keep each client's data and activity separate, so context-switching does not mean re-orienting yourself every time.

Reporting is the hidden tax - automate it

Most agency time disappears into reporting, and most of that time is data pulling and formatting, not analysis. The fix is a system: a connected data source, a fixed template, an AI-written summary, and scheduled delivery. Consultad generates reports with a plain-language AI summary and sends them to the recipients you configure - so the weekly deck stops eating your Friday, without the report feeling like a robot wrote it.

Make changes you can stand behind

Client work demands accountability. Every change made through Consultad is recorded in a per-workspace activity log - who did what, and when - so you can answer "what changed last week?" without guesswork. You make changes by chatting across Meta, Google, and TikTok, and the record follows.

Pricing that scales with the work

Consultad costs a percentage of the ad spend you manage, from a 149 PLN/month minimum, after a 14-day free trial with no card required to start. The cost grows with the accounts you run, not with a fixed seat count - which is how agency economics actually work.