Multi-platform ad management

Most performance teams do not run one platform - they run Meta, Google, and TikTok at the same time. Multi-platform ad management is the discipline of keeping all of them healthy without losing the day to tab-switching, mismatched metrics, and three separate exports. This hub pulls together how Consultad approaches it and the articles that go deeper.

Why one platform is never enough

Audiences, intent, and creative behave differently on each network. Meta is built for discovery and broad-audience scale, Google captures existing intent through Search and spreads reach with Performance Max, and TikTok rewards fast, native creative. Concentrating spend on a single channel caps your growth and your resilience - when costs spike or a platform changes its rules, a one-channel account has nowhere to go. Running several platforms is now the default for agencies and freelancers, not the exception.

The cost of managing them separately

The problem is not the platforms - it is the seams between them. Every network has its own manager UI, its own naming, its own attribution window. Switching between three of them all day is a tax on attention, and the reporting that results rarely lines up: ROAS on Meta is not the same number as ROAS on Google, so a naive side-by-side comparison sends budget to the wrong place. Without a single source of truth, decisions get slower and less confident.

How Consultad approaches multi-platform management

Consultad puts Meta, Google Ads, and TikTok in one workspace. You make changes by chatting - "pause the worst-ROAS campaign", "raise the budget on the winning ad set" - and the action runs against the platform you name, with every change recorded in an activity log.

One workspace for three platforms turns tab-switching and mismatched exports into a single chat with one source of truth.

Reporting is generated with a plain-language AI summary instead of a manual spreadsheet, and TikTok data goes down to the ad-group level so you are not stuck at the campaign summary. Data is processed in the EU (Warsaw), with a Data Processing Agreement available, and multi-client workspaces keep agency accounts separate.

Start where you are

A 14-day free trial, no card required to start. After the trial you pay a percentage of the ad spend you manage, from a 149 PLN/month minimum - so the cost scales with the work, not a fixed seat count.