Triple Whale alternative: Consultad

Comparing Triple Whale and Consultad? They are built for different jobs - and for many teams they sit side by side rather than replace each other.

Triple Whale is an ecommerce analytics and attribution platform, focused on Shopify: first-party tracking (the Triple Pixel), blended ROAS, multi-touch attribution, marketing-mix modelling, and creative analytics. Consultad is an ad-management tool: it runs real write actions on Meta, Google, and TikTok campaigns through AI chat and delivers reports with AI-written summaries. One measures; the other manages.

At a glance

ConsultadTriple Whale (typical positioning)
Primary focusCross-platform ad management + AI reportsEcommerce attribution & analytics (Shopify-first)
What it doesRuns write actions on campaigns, reports on themMeasures attribution, blended ROAS, MTA/MMM
How you make changesAI chat - describe what you want, it runs the actionSurfaces insights; you act in the ad platforms
PlatformsMeta, Google Ads, TikTokMeasures across channels for Shopify stores
Data residencyEU (europe-central2 / Warsaw), DPA availableCheck vendor
Free trial14 days, no card required to startCheck vendor

Why teams pick Consultad

One chat, real actions - per platform. In Consultad you can create, pause, resume, and update the budget of campaigns on Meta, Google, and TikTok by chatting. Each action runs against the platform you name and is recorded.

Three platforms, one workspace. Meta, Google Ads, and TikTok sit side by side. TikTok data goes down to the ad-group (ad-set) level.

Automated reports with AI summaries. Reports are generated with a plain-language AI summary and delivered to the recipients you configure.

An activity log you can trust. Every change made through Consultad is recorded in a per-workspace activity log / audit trail - who did what, and when.

Built for EU teams. Data is processed in the EU (europe-central2, Warsaw) and a Data Processing Agreement is published. Multi-client workspaces keep agency clients separate.

Easy to start. A 14-day free trial, no card required to start. After the trial you pay a percentage of the ad spend you manage, from a 149 PLN/month minimum.

When Triple Whale might fit better - or sit alongside

If you run a Shopify store and your hardest question is "which channel actually drove this sale?", Triple Whale's first-party attribution, blended ROAS, and marketing-mix modelling are built for exactly that. Consultad does not replace that measurement layer - it is where you act on the conclusions: making the campaign changes and reporting on them across Meta, Google, and TikTok. Many ecommerce teams use a dedicated attribution tool for the numbers and Consultad to manage the accounts. They are complementary, not either/or.

FAQ

Is Consultad a Triple Whale replacement? Not directly - they do different jobs. Triple Whale measures attribution and blended performance for ecommerce; Consultad manages and reports on Meta, Google, and TikTok campaigns. Teams that need deep DTC attribution often run both.

Which ad platforms does Consultad support? Meta (Facebook/Instagram), Google Ads, and TikTok - viewing data and running write actions (create, pause, resume, update budget) per platform.

How does Consultad pricing work? You pay a percentage of the ad spend you manage, starting at a 149 PLN/month minimum, after a 14-day free trial. No card is required to start the trial.

Where is my data processed? In the EU - europe-central2 (Warsaw). A Data Processing Agreement is available.

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