Supermetrics alternative: Consultad

Looking at Supermetrics but actually want to manage your ads, not just move their data around? Consultad manages Meta, Google, and TikTok campaigns from one place - and lets you make changes by chatting in plain language.

Supermetrics is a marketing data connector: it pipes raw data from ad platforms and analytics tools into Google Sheets, Looker Studio, BigQuery, and data warehouses so you can build your own dashboards. Consultad solves a different problem - it runs real write actions on your campaigns and delivers reports with AI-written summaries.

At a glance

ConsultadSupermetrics (typical positioning)
Primary focusCross-platform ad management + AI reportsData pipeline into BI tools and warehouses
How you make changesAI chat - describe what you want, it runs the actionRead-only - it exports data, it doesn't run campaign actions
ReportingAI-written summaries, delivered automaticallyRaw data into Sheets / Looker Studio / BigQuery
Pricing modelUsage-based: a % of managed ad spend, from 149 PLN/month minimumCheck vendor
Data residencyEU (europe-central2 / Warsaw), DPA availableCheck vendor
Free trial14 days, no card required to startCheck vendor

Why teams pick Consultad

One chat, real actions - per platform. In Consultad you can create, pause, resume, and update the budget of campaigns on Meta, Google, and TikTok by chatting. Each action runs against the platform you name and is recorded.

Three platforms, one workspace. Meta, Google Ads, and TikTok sit side by side. TikTok data goes down to the ad-group (ad-set) level, so you are not stuck at the campaign summary.

Reports, not just rows. Instead of exporting raw data for you to assemble, Consultad generates reports with a plain-language AI summary and delivers them to the recipients you configure.

An activity log you can trust. Every change made through Consultad is recorded in a per-workspace activity log / audit trail - who did what, and when.

Built for EU teams. Data is processed in the EU (europe-central2, Warsaw) and a Data Processing Agreement is published. Multi-client workspaces keep agency clients separate.

Easy to start. A 14-day free trial, no card required to start. After the trial you pay a percentage of the ad spend you manage, from a 149 PLN/month minimum.

When Supermetrics might fit better

If your goal is to pull raw, granular marketing data into your own BI stack - Looker Studio, BigQuery, a warehouse - and blend it with non-ad data to build custom dashboards, Supermetrics is purpose-built for exactly that ETL job. Consultad is not a data pipeline; it manages campaigns and writes its own reports. Some teams use both: Supermetrics to centralise the data, Consultad to act on the accounts.

FAQ

Is Consultad a Supermetrics replacement? They solve different problems. Supermetrics moves data into your BI tools and warehouse; Consultad manages campaigns and produces AI-summary reports. If you specifically need a raw-data pipeline into a warehouse, that is Supermetrics' job, not Consultad's.

Which ad platforms does Consultad support? Meta (Facebook/Instagram), Google Ads, and TikTok - viewing data and running write actions (create, pause, resume, update budget) per platform.

How does Consultad pricing work? You pay a percentage of the ad spend you manage, starting at a 149 PLN/month minimum, after a 14-day free trial. No card is required to start the trial.

Where is my data processed? In the EU - europe-central2 (Warsaw). A Data Processing Agreement is available.

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Built for agencies and e-commerce teams who want to manage Meta, Google, and TikTok from one chat. Start for free - no credit card required.