Northbeam alternative: Consultad
Weighing Northbeam against Consultad? They solve different problems, and for many ecommerce teams they work together rather than one replacing the other.
Northbeam is a marketing-attribution and measurement platform for DTC brands: multi-touch attribution, media-mix modelling, and view-through measurement built on first-party data, sitting outside any single ad platform. Consultad is an ad-management tool - it runs real write actions on Meta, Google, and TikTok campaigns through AI chat and delivers reports with AI-written summaries. One tells you what worked; the other is where you act on it.
At a glance
Why teams pick Consultad
One chat, real actions - per platform. In Consultad you can create, pause, resume, and update the budget of campaigns on Meta, Google, and TikTok by chatting. Each action runs against the platform you name and is recorded.
Three platforms, one workspace. Meta, Google Ads, and TikTok sit side by side. TikTok data goes down to the ad-group (ad-set) level.
Automated reports with AI summaries. Reports are generated with a plain-language AI summary and delivered to the recipients you configure.
An activity log you can trust. Every change made through Consultad is recorded in a per-workspace activity log / audit trail - who did what, and when.
Built for EU teams. Data is processed in the EU (europe-central2, Warsaw) and a Data Processing Agreement is published. Multi-client workspaces keep agency clients separate.
Easy to start. A 14-day free trial, no card required to start. After the trial you pay a percentage of the ad spend you manage, from a 149 PLN/month minimum.
When Northbeam might fit better - or sit alongside
If you are a DTC brand spending heavily across many channels and need rigorous, platform-independent attribution - multi-touch credit, media-mix modelling, view-through measurement - Northbeam is built for that measurement problem. Consultad does not replace it; it is where you act on the findings, managing and reporting on the campaigns themselves. A common setup is Northbeam for the attribution truth and Consultad to run the accounts. They are complementary, not either/or.
FAQ
Is Consultad a Northbeam replacement? Not directly - they do different jobs. Northbeam measures attribution across channels; Consultad manages and reports on Meta, Google, and TikTok campaigns. Teams that need deep DTC attribution often run both.
Which ad platforms does Consultad support? Meta (Facebook/Instagram), Google Ads, and TikTok - viewing data and running write actions (create, pause, resume, update budget) per platform.
How does Consultad pricing work? You pay a percentage of the ad spend you manage, starting at a 149 PLN/month minimum, after a 14-day free trial. No card is required to start the trial.
Where is my data processed? In the EU - europe-central2 (Warsaw). A Data Processing Agreement is available.
Stop clicking through ad managers. Just ask.
Built for agencies and e-commerce teams who want to manage Meta, Google, and TikTok from one chat. Start for free - no credit card required.